Rwanda Telecentre Network (RTN) in partnership with Africa Development Consultant(ADC) organized a 3 days training in marketing to members of Dufashe abacu cooperative.
The main objective was to help members of this cooperative understand and apply some major marketing concepts such as market segmentation, customer satisfaction, and the product life cycle
One of the members testify how the training will help their cooperative to market their product: “this training come on time, we didn’t know how to market our product, After being trained we can now design product that fulfill customers need, identify potential customer” said Olivier.
During the closing ceremony on 27th June 2014, Niwemugeni jacqueline express her gratitude to RTN and ADC for organising the training. “the skills gained help us to identify our potential customers, design of products that fulfill consumers needs, identify our competitors and also develop a marketing plan that will boost our sales and increase our profit margins. thank you RTN and ADC ” she said
Paul BARERA in her closing remarks advice members of this cooperative to put in practice what they have learn and work in team to achieve their marketing objective. ” Marketing objectives are essential for your cooperative. it will help raise awareness aboutyourself, your products and grow customer loyalty.”he advised
“marketing plan is the focal point of your business ventures because it describes how you plan to attract and retain customers, the most crucial aspect of a business” Paul added.
This marketing training was attended by 16 members of Dufashe abacu cooperative. Dufatashe abacu is a cooperative of 32 members living in Bugesera District.